Episode 374

Alternative Investment and Real Estate Strategies with Isaac Bennett

Isaac Bennett is the founder of YouAre: A People Brand - a brand-holding company with four agencies underneath it with their own director. Each agency has a unique focus point:

  • YouAre: Home: realty services
  • YouAre: Well: health & wellness in all aspects (mental, physical, & spiritual)
  • YouAre: Abundant: alternative investment opportunities (i.e. mobile home parks, storage units, international resort properties, music royalties)
  • YouAre: Good: philanthropy and giving back

He previously served as Vice President of Sales for Morton Industries. He has an extensive background in international Real Estate, equity, and alternative asset investments. He has traveled to over 50 countries, having done business in over 100.

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"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Transcript
::

Welcome to the REI Mastermind Network where host Jack Hoss gathers amazing stories from leaders in real estate investing.

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In each episode, our guests will tell you what they're doing that works what they've tried that failed, and best of all, you'll learn actionable steps to take your real estate investing.

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To the next level now, here's Jack with another value packed episode.

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We have Isaac Bennett with us here today.

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Isaac, I appreciate you being with us here today and Isaac has boy.

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You have quite a bit of background in a variety of things.

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But I.

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Have to call things out right off the bat because I think your branding is really cool.

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Wow, thank you.

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You are home, you are well, you are abundant.

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You are good.

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You are that that's really neat.

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I.

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Just I just really love.

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That, but you can learn more about Isaac and his team if you head over to 8 people brand.com/investor and then you'll find Isaac Direct.

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Wait, but Isaac, I really appreciate your time.

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Jack, thanks so much for being here and thanks even more for.

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The compliment that feels great.

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Well, how did you come up with this and how was it available?

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I mean, it's amazing that this is something that you've been able to brand.

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Yeah, so uhm.

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It was somewhat surprising the way I came up for it is whenever I would be talking to people in my network or just trying to lift somebody else.

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You know also have a better day.

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I found myself always starting my sentence with saying you are, I might say Jack, you are an amazing podcast host, or I would be talking.

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To my niece who's.

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5 Collins is her name, and I would say.

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Colin, you are beautiful.

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And so, I found that it was universal, and anybody that I talked to, if you wanted to exhort them or lift them up, it was really hard to do so without first saying you are.

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And even if when we talk to ourselves in.

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Our own mental battle.

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Right, a lot of times you can.

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Pump yourself up by.

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Saying you are capable, or you are able to do what you're going to do.

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You are going to succeed and that was really the premise of it is we wanted to always wanted to focus on being a people brand about people.

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And we found that the best way to do that was to just always be thinking of terms of you are, you know, and bring lifting them up and whatever they're doing, whatever their aspiration was in each of our individual agencies.

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So that was the premise from the beginning.

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Yeah, this is really neat and then the domain name is great too.

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Uh, people brand so with all of that, one of the things is.

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Our home your.

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Realtor real estate services.

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So, talk a little bit about that.

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What do you guys do?

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Yeah, absolutely.

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So really, this was the focus for my wife who has been a licensed realtor for several years and she ultimately decided that she wanted to become independent broker through XP and for many reasons XP is swallowing the brokerage industry and I actually have my license as well, so it's a very small part of what.

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I personally do, but my wife.

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Runs our brokerage services which we find fit.

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Really hand in glove with our alternative asset syndication as well as well as just helping people find their first home.

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Creating a financial stability and a financial future of everything that homeownership does for people.

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And then more importantly, I think what you have a big focus on yourself is the you are abundant where you talk about alternative investing, including mobile home parks, storage units and the like.

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That's absolutely correct.

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So, our vision for abundant really is to help people come together and do deals.

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Whether it's size or scope or asset class that they really wouldn't either think about doing on their own, or maybe just wouldn't have the knowledge to do on their own.

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So that's the premise of abundance.

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And we really feel comfortable underwriting across a variety of different asset classes.

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We really cut our teeth in evaluating equities really publicly traded equities doing that for years and years and years just in our own account.

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But it gave us a foundation of understanding what the critical drivers were for an asset class, what metrics we should be looking at understanding so.

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What kind of asset class agnostic?

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In that way?

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There's things that we like that helps us ride the right cycles at the right times for various classes.

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Well, you know we're talking I'm.

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Talking about cycles I.

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Mean we're in a huge one.

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Right now.

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Well, so how is?

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Your investing changed in these economic times.

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I'm looking for a lot more durability, Jack.

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We're looking for things that are somewhat counter cyclical in nature, and it might not be the things that are apparent to the mind, but it became very clear that the world was dramatically undervaluing energy a two years ago.

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Commodities and energy.

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They took such a bottom that we wanted to start.

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Making positions in oil and gas and then things.

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That are required to.

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Power our world and things of that nature.

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So that's one example of understanding where the cycle is.

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We're getting a cautious on multifamily right now, not because we don't believe in the cyclical tailwinds in multifamily and I do and I think they're huge and going to continue, but because people are overpaying for assets they're overpaying for that future stream of cash flows, and you know you make your money when you buy something right and we're really cost as we start seeing two or three caps.

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Since that sounds like a pretty good time to sell that future stream of cash.

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Flows instead of buy.

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However, I think there are other areas where multifamily is still.

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An awesome investment.

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Yeah, so where?

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Where are you putting your investment focus?

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Is it?

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Is it the mobile Home Park storage units?

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What are you doing right now?

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You know we have a couple of different deals and I'm actually not sure how much we can talk.

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About specific deals, but we're actually partnered with the company right now as one example.

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It's a robotics company that we are partnered with them to bring them the investors that they.

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Need that?

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We're actually a GP.

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With them and these are fantastic products in a company that is growing wrap.

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Quickly, so that's actually an example of a small business that came alongside us.

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We're also working on a really significant development in Belize, where we've developed four times and now, we're going to a much bigger scale 'cause we know all the players we know exactly how to get this done, but there's many reasons why we like Belize and why cyclically.

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We believe that this has a huge long term.

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Path of growth in that regard.

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So, we like some of these ideas that are much harder to pull off than maybe meets the eye where we feel like we have a value add to offers to say like hey, you wouldn't do this on your own, but we can show you how to do it.

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Much lower risk than you do it by yourself, or at least give you an onramp to be.

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Able to be involved.

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Well, Belize out of the country like how did that come about?

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You know that's something.

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You know, a lot of people struggle with the concept of investing something that is outside of their backyard.

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Like across state lines, let alone outside of the country.

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Yeah, and that's a really good question.

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Uhm, I spent the majority of my career in international sales and so I spent almost my entire 20s overseas.

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50 different countries I went to.

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I got really comfortable with being overseas and seeing different areas, different cultures, different opportunities, so much.

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So, to the point that I started.

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Recognizing that some of the things that we did in the United States weren't the best way to live, you know, and many times we were cheating ourselves out of the best part of life and.

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I began looking in:

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You need but at.

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Least checked every box in spades.

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So, we were really comfortable there.

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We dipped our toe in with one development.

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We're now on our 4th and this.

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One will actually be our fifth that we're working on, and we couldn't be happier to be there.

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It's still pretty low on the adoption curve.

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There's still a lot of meat on that.

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Bone there, but it's changing.

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Rapidly and if people are interested in that idea.

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The time is right now to get in because otherwise five years from now it'll look completely different.

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Than it does today.

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Sure, so you were talking about 2 to 3% cap rates here in the United States. On some of these multi families, what are you seeing in Belize?

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Totally different.

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You don't even trade on a cap, right?

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It's never even talked about, so I mean you're gonna you're walking into an overnight rental market which through COVID has had so much tumult it's been so it's been so uneven that you really can't even define a cap rate on many of these things.

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But the play here is 2 land bank really.

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So ultimately the play is covered.

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Land plays where you want to have an asset that has the right piece of land, of which you can put something on top of it to monetize.

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Why you hold that thing for a long time?

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Because we're still talking about being able to buy land relatively affordably, at least if you compare it.

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From other places like Cabo or you know California, Miami, et cetera.

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Much lower price.

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Point, but a long way to go in the trajectory here.

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There's basically no banking down there, Jack, so there's no fractional reserve banking, which means that in the future there could be a huge event.

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If that happens, there's no International Airport on the island that we invest in, so there's another future catalyst.

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So, to me, this is all about covered land plays, and in the meantime, we're building some extremely.

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Beautiful, wonderful places to go that are very desirable from a nightly rental sampling.

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Yeah, so this is really neat.

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So, with the experience you've had, especially now being a realtor and this type of investor.

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Here give my audience some tips or strategies on what they should be considering now while they are investing in this in this current marketplace.

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I think it's don't lose your head.

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You know when you start talking about some of these investments.

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I am seeing a lot 'cause we're connected with.

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I don't know how many 100 different syndicators and operators' people who are out there doing deals, and I would never disparage somebody else that's out there in the arena making stuff.

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Happen 'cause it's hard and I'm here to support people.

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To do that now.

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Write them down, but I'm seeing some things that concern me, and some of those things are underwriting rent growth.

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That is not something that can.

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Be predicted as clearly.

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As it can be, it's assuming rent growth is going to outpace expenses.

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It's wow we.

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Bought this in:

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Two and we 4X.

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Our money I'm seeing that kind of thing everywhere and.

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I say be cautious, be cautious.

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That is not investing.

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That is speculating, and that's writing a cyclical way of investing is buying things because they have a durable future stream of cash flow, because the asset itself is capital efficient, because the asset itself is likely to bring in durable.

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A benefit to the owners for a long time, no matter what the cycles do, and so I would just say is keep your fundamentals in check when you're really thinking about investing and don't get lost in the numbers of what have happened the last five years because there's a lot of things that will lie to you from the last five years about what.

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The next five years will look like.

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Yeah, I can't agree with you more on a lot of that, I mean.

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We saw just like a year ago in well used cars, for example used cars are being sold at ridiculous prices, especially there for a while and and way overpaying for something.

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Now it's hard to catch up like it'll eventually catch up when it comes.

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To real estate.

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But if you're like you said, if you're buying something with a cap rate of 2%.

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And something major happens boy, it's hard to recover from that.

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o. If you go back and look at:

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It's completely different.

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Most debt right now it's fixed and most of us don't have interest rate exposure.

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However, we are starting to see people have to re trade deals or falling out of deals.

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Because their interest rate or whatever they had went up by a point between the time that they put an ELO out there and they got it and.

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All of a sudden.

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The deal doesn't work anymore.

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What I'm telling you is that if you've got deals that are being re traded over a point at the wrong deal in the first place.

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Because your assumptions were wrong or too tight, there wasn't enough margin there and everything else.

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So just be aware that you may not.

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Really, we may not really grasp how sensitive all those levers are in what's happening right now, things are moving really.

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Fast, yeah, so you know I, I know you probably didn't come to this show thinking that we're going to be talking about mindset, but I'm going to change.

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The subject slightly because I like I mentioned.

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The concept that you've named each one of your different companies or divisions within your company that you are, was that something that come that has come to you naturally?

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Or is this something like a mindset thing that you constantly have to feed yourself?

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Uhm, I think there's a two-prong question there.

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The first question is our setup, which basically you are as a holding company and the agencies within it or their own individual entities that are Dbas of.

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Holding company, so actually they're not their own NCS.

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They're devious of holding company, right?

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So, the idea here is that we could bring people alongside us that had aspirations and we could ignite those aspirations and give them the tools and the training.

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And they know how to bring these things to life.

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You are well.

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It's a great example and that will segue nicely into the second part of.

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Your question you are well.

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It started from nothing but Samantha Walters, personal trainer dietician.

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She had a passion to help people help people live a better life, mind, body, soul and we came alongside her so we can help you do that.

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We can brand this.

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We can set you up in this agency.

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To get you.

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Off the ground and get you going.

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And she has created a business from nothing out of this using this brand.

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So, it's something of a trial to say if we have a platform, how can we help people aspire to whatever their creative geniuses and give them the tools and leverage that for a brand to create a brand.

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So, the focus was always on the brand.

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It needed to be about UR, and it needed to be about a people. You know people brand and that's really where that came from.

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And I think I drew some inspiration.

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Maybe they're from guys like Richard Branson with Virgin and all his different Virgin Galactic Virgin Mobile, it said.

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Right and and just folks that leveraged one name to create a series of businesses beneath it.

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But then the second part of your question there is something I want to touch on because it's mindset and I knew from day one, though it wasn't an area of expertise for me.

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I knew we can't have a company that.

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Doesn't have a.

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Wellness aspect to it Jack my.

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Entire life is defined by the.

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Idea of.

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Mental UM struggle.

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So, I was a suicidal depressive for over 20 years.

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Addiction, all sorts of other issues and problems which marred and define my entire life and my entire life.

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Stories out there.

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I gave my testimony at church actually about a year ago and I'm happy to provide that to anybody that would like to listen to it.

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It is marred by that but overcoming that.

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Has been the catalyst to all of these things that have worked together.

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I just really believe that it all starts in our mind in our spirit, and that if our mind is right, we can do things that we never imagined.

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We can impact people that we never imagined we get in.

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So, when you made the conscious decision of going to this branding that you are, how has that impacted those people around you and those people you work with?

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Uhm, everything is incredibly hard.

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I think that the impact started with me because it.

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It had to take root in me before it could take root in anybody else.

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But I think the second person that had impacted the most was Samantha Walters, our director of well, where her entire life has gone from somebody with an eating disorder and she and she talks about this publicly in her pocket, an eating disorder, severe depression, anxiety, all these other things to where it has turned into her being just this wonderful, healthy life giving.

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Person through some of the things that her really agency is working with and developing, and some of the rhythms and patterns.

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So, I think that we are just in the very nascent days of seeing people impacted by this brand.

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The brand is less than a year old, Jack.

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It's only nine months.

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Well, we're in the very beginning stages of it, but I truly believe that you know our mission here is to impact thousands you know over the.

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Years, well, we got a call on her podcast. What? What is it called so that people can TuneIn?

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Yeah, you can find it under the on just on our website.

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Just go to our website under the Well tab and you can find her.

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You are well podcast.

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So that's at the a people brand.com/well, is that right?

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Yes, forward slash.

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Well, you got it, Yep.

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Yeah, sure cool.

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So yeah, uh, so yeah, I would like to include the link to your testimonial.

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If that's OK.

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So, if you wouldn't mind send me over that, I'll make sure to have that in the link at REI mastermind.net I.

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I think people would like to hear that and.

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And since you broach.

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I'll do that.

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I'll send that to you.

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If you're comfortable with it, and since you broached the subject.

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Uhm, you've now been in this in this scenario for quite a.

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While like how?

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So how long did it take you to transition out of out of that mental mindset that you had to where you are today?

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Like how to launch a business and.

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Yeah, I will actually tell you an intensely personal story, and I don't tell this, uh.

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In fact, I've only ever told the story one time and it was on the very in the very testimony that I'm going to link, which is why I'm telling it anyway.

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Uhm, but five years ago March 27th I was 29 years old. I was turning 30 in two days and my brother brother-in-law.

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He's 16 years old.

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He was driving home from school but flipped off the brake into an intersection and he was killed.

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He was hit by a semi doing nothing wrong.

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Somebody was just driving down the road.

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And you know, a young kid driving.

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A car flipped out.

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Into it named Brayden Neely and my life was a complete mess.

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Jack completeness.

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I had built up a facade and image of being, you know, a Christian and all these other things of which I was a total fraud.

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I was a complete fraud, and I had a terrible view of women.

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I was.

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Totally addicted to ***********

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I had a.

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Number of problems.

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I was a suicidal depressive and so from the outside my image.

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Like many people try to project, it looked probably exactly like it does today, but the difference between my inner person and my outer.

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With 180 degrees DEF print, but the day Brayden was killed I basically committed to God, and I said, you know what?

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This boy isn't going to die for nothing.

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He's not going to die for nothing.

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I'm turning my life around today and I'm going to do nothing but be an authentic, real vulnerable person.

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With the, uh, the ultimate mission of impacting people, and it took, you know, five years ago, I didn't even conceive of the brand that you are until a year later.

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After that, in:

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Prophet and in that as you can imagine, my life was a total disaster and I had I'd lied to everybody about everything.

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timony and that took me until:

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When my friend was killed, my brother.

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and it took until October of:

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And then it took two years of healing and creating and seed planting to get to where we were last April when we launched the brand.

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So, this is not a pretty story.

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This is not a lovely story.

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This is the story fraught with pain and problems and I think people need to.

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Hear it because they need to understand that like the people that create these types of things, they're regular people that are really messed up.

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Just like most of us are, and I think it's powerful to tell it with authenticity because they can see the progression and how things can actually change in your life when you decide when.

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You make that commitment.

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Yeah, and when you made that commitment and made those decisions to the level that you did, how?

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I'm sure.

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There was a there was a sense of.

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To a certain extent.

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Maybe I'm putting words in your mouth, a level of relief that you had had finally had a direction.

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Would that be safe?

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It was complete and utter brokenness, and so I think I think the journey there was ultimately getting my life ordered in such a way that was correct, pure, correct, and that took breaking down the very felt down the very ground and rebuilding.

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Everything rebuilding my marriage, rebuilding my relationship with.

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Friends and family and.

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Relief is, uh, it was the beginning steps of freedom.

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And, uh, yeah, release is like the very most basic way that we could tell it.

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Ultimately, it was about finding freedom, and that's what I've been able to do, and now I don't have to think about myself all the time.

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I don't have to think about my own mental.

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Problems and everything else.

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Because that's all I could do, all I.

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Can do is stay alive.

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I mean I was literally every single day just trying not to not to kill myself.

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And now I don't.

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It's not even in my mind.

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I don't even think about it now.

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I wake up and think.

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Who can I help today?

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Who?

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Coming into this sphere can?

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Be helped by this.

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Can change their life a little bit, one day at a time.

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Yeah, this is just remarkable.

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I can't thank you enough for being vulnerable enough to share that with the audience.

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I mean I, I really what I think is important to what you just said there is that we all have struggles to a certain extent.

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I mean yours was an extreme.

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I mean, let's be honest there.

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But a lot of people we have to remember that, especially when we're dealing with real estate investing and in people.

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That you know I talked to a lot of people.

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I buy houses at a discount.

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That's what I do.

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That's I mean, there's no secret as to what I do and and a lot of the people that I talked to are having some sort of problem right and and but to be frank, I mean.

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There's we all.

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We all have.

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Problems, but I know what I'm.

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I'm trying to get to is the fact that pushing through to the level that you did and pushing through and and finding that.

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Direction you point out you handed your life over to God and and I'm I thank God for that.

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I mean I; I have to put that on my sleeve as well as the fact that you found that direction.

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Uhm, that you that it and then you basically were on the sandy beach, and you built that your house on that rock we we've been talked out and and it's been it.

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It isn't easy, but I'm sure it wasn't easy.

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Having those conversations and and and making amends and and asking for free.

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Givenness not only to God to your spouse, but to yourself.

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That's.

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Well, yeah, Jack and it's uh, I mean for me, and you said it, it was an extreme story, but it got to the point for me that it was suicide or confession and it had been.

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It had gotten to that point in my life, and, you know, I got to the point where I had a.

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Absolutely nothing left, and I grew up in a Christian home and I understand the concepts and I would have considered myself a Christian.

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But the reality was I had no idea what Grace was.

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I had no idea what Grace was until I confessed to my wife of all this debauchery and sin in my life.

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And all these struggles and all this other pain which I've been hiding for 30 years until.

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That and she left out of her chair, and rather than I, I believe it was the end.

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I believe it was divorced and rather than condemning me, she left out of her chair and held me and hugged me.

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And that was the moment that I knew beyond a shadow of a doubt.

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One Grace was, and that will transform anybody life and.

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And that's probably the message that that is the enduring 1 here.

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Yeah, yeah.

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Well, I actually am kind of struggling now where.

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To go with this.

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Sorry I should write.

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No, this is this is this.

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This is amazing that you're willing to share to this level, and I think it's extremely important to share to this level and and talk about it.

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It it's part of the healing process and understand and just understanding because I think frankly.

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There are a lot of people.

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That listen to this show that are struggling right now to understand like how do they get started or let's just let's try to simplify it a little bit.

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How do they get started in real estate investing?

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They're in a bad situation.

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A lot of people get into real estate investing because to be frank they've turned-on late-night TV.

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And they were told that this is a way to get rich quick, right?

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Yeah, yeah, and it's definitely not that.

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So, they do it out of desperation, I mean and.

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And and that's I guess you know I'm not going to say that that's a bad thing, but it's it.

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When you come out of desperation like that, it.

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It makes real estate investing a heck of a.

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Lot harder I'm going to.

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Be blunt in that aspect.

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It does, it does and and that's something that we are passionate about is we are passionate in in helping people and a lot of times this isn't even a part of our business.

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It's not something we monetize, you know.

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It's not a commercial product, but the amount of conversations I had with people.

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I had one just this morning and this this friend of mine basically said.

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I see what you're doing, and I want to.

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Know how to.

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Start and I told her I said.

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You know you've already start.

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Or did you just don't know it?

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You have all the connections you have all to know how you simply need to apply yourself in a slightly different direction to what you're doing today.

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And while she is already a successful person, not everybody is already successful, but that I think that message applies.

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Which is you have to starting today.

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Right now, apply yourself in a way that.

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You weren't applying yourself before and you need to do that every single day until you find yourself in a different place than you were a year ago.

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A month ago, 10 years ago, whatever.

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But it is about that daily focused application.

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Of setting out something and saying I'm going to make unpopular decisions.

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I'm going to not watch Netflix tonight.

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I'm going to surrender my own easy button to apply myself to.

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And if you can do that every day, even if it starts at 10 minutes and you grow it to an hour, you're going to find yourself at a really different place a year from now than you offer.

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No, I that's exactly right.

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I mean, it's I've seen the meme that it you probably have seen it too.

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If you go to social media, I think somebody posts it once a week.

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It it's like.

::

The new iPhone $:

::

You know, we, we deal with exactly what you say?

::

Netflix spending an hour a night to binge your favorite show?

::

No problem an hour a night to train yourself too much time.

::

I mean, we make these choices all the time and until you make a different choice, it's never going to change.

::

Yeah, and I like I'm really careful to tell people like I love Netflix.

::

I love cinema.

::

I love movies and TV shows I always have.

::

I really enjoy it.

::

It's one of the ways.

::

That I decompressed, but it.

::

It's a habit because there will be weeks or months where I'm buried, and I don't do it.

::

And then there will be months where like I watch it every night.

::

I am not.

::

I am not a fan of like the hustle culture or anything like that.

::

However, it's priorities and those priorities are you focused?

::

Do you have critical direction?

::

Are you taking daily steps to get there?

::

Or are you just letting your mind?

::

Waste every single day, every single night, and that's really where you have to be honest with yourself.

::

You have to be honest with yourself about whether you are actually headed in a direction.

::

Intentionally or not.

::

So, well, you know I, I hope you'll consider coming back and this was this.

::

This is a great conversation, and I don't want to call cut this short but.

::

Frankly, you've brought so much value to what everybody regarding this show.

::

In this episode I, I can't thank you enough.

::

This is this has been an awesome conversation.

::

Yeah, again I want to direct everybody.

::

Uh people brand.

::

Com slash investor.

::

Learn what Isaac and his team have going on.

::

I believe you have some projects that you're looking for.

::

Maybe some assistance with or.

::

Or people can maybe even participate in it, would that be?

::

Yeah, we do, and we actually have such a variety that the easiest way is probably just to have a personal conversation because we've got a project right now that involves robotics, which is an incredible story too long for this.

::

We've got another third project in Belize, which is a just an amazing development.

::

We've got two or three other things working that could be of interest to depending on.

::

People risk appetite.

::

So, the best way is just to just to reach out through our website.

::

I personally call I or my partner personally call everybody on there, so if you're not going to get to talk to you know there's only four of us in the whole company, so it's very personal.

::

We'll chat about it.

::

I'd be happy to talk with anyone.

::

So now before I let you go, Isaac, is there a question or a concept you think we should have covered here today?

::

I don't think so.

::

Actually, I should.

::

Exactly, say no I.

::

I think we went really deep really fast Jack and I.

::

I'm happy to come back anytime, any anytime.

::

OK, well I appreciate it.

::

Thank you, Isaac.

::

We'll see you again next time.

::

Thank you, Jack.

::

Have you learned at least one actionable step to incorporate into your real estate investing?

::

If so, please consider returning some of that value by leaving a positive review, subscribing to our YouTube channel, or joining our growing network on Facebook and Twitter.

::

You can find links to all of our social media accounts in the show notes.

::

See you next time.